基于视觉感知要素的儿童食品包装设计研究

Research on Children’s Food Packaging Design Based on Elements of Visual Perception

儿童是祖国未来的希望,也是被社会各界关注的重要群体之一,儿童食品作为儿童日常生活必不可少的产品,其包装设计也越来越受到消费者的重视。本文从视觉感知的角度引入儿童食品包装设计,确立设计中的视觉感知要素,了解视觉感知包装设计的现状,通过导入儿童视觉感知的理论,实现对儿童视觉感知特点的分析,探索儿童食品包装设计中需要重视的儿童心理及感知习惯,以期总结儿童食品包装设计中视觉感知要素的使用技巧,为儿童带来更美观、便利、富有新意和乐趣的食品包装。

Children are the hope of the future of China,and also one of the important groups concerned by all walks of life.Children’s food is an essential product in children’s daily life,and its packaging design is more and more valued by consumers.This paper introduces children’s food packaging design from the perspective of visual perception,establishes the elements of visual perception in design,presents the current situation of visual perception of packaging design,performs the analysis of children’s characteristics of visual perception by introducing the theory of children’s visual perception,with the aim of exploring children’s psychology and perception habits which need to be paid attention to in the design of children’s food packaging,and summarizing the skill usage of elements of visual perception in the design of children’s food packaging,as well as providing the children with beautiful,convenient,innovative and fun food packaging.