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电商企业跨国并购绩效分析——以阿里巴巴集团为例

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摘要 跨国并购可以帮助企业在短期内整合全球的优势资源,较快提升国际竞争力,电子商务企业以互联网为依托,搭建生产企业和消费者之间的交易平台,逐渐成为推动社会经济发展和进步的中坚力量。在全球互联网经济飞速发展的时代背景下,电子商务企业也纷纷走出国门,开发国际市场,以阿里巴巴集团为例,分析我国电商企业进行跨国并购的经营绩效,并提出相关建议,以期对于电商企业进行跨国并购具有一定参考意义。
作者 郭芳 占宇庭
出处 《电子商务》 2020年第11期11-13,共3页 E-Business Journal
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