文化建设的“两个效益”何以统一

How Can the“Two Benefits”of Cultural Construction Become Unified

社会效益和经济效益是文化所蕴含的基本功能,是文化建设的一体两面。从理论逻辑上看,"两个效益"相统一是建成社会主义现代化文化强国的有力保证;从实践逻辑上看,"两个效益"相统一是新中国成立以来文化建设的经验总结;从价值逻辑上看,"两个效益"相统一是实现中国化马克思主义终极关怀的根本途径。而现实生活中,由于文化产品的特殊性、市场经济的内在缺陷以及文化创作生产体制机制不完善,致使"两个效益"难以统一。要实现"两个效益"相统一,就必须坚持文化建设与市场经济文化相匹配、与社会主义核心价值观的培育践行相融合、与人民文化生活需求相适应的发展方略;打造高质量文化品牌,提高社会的文化消费力;建立科学的文化企业评价考核体系,实现"两个效益"均衡发展;开发各类文化资源,形成各具特色的旅游产业。

Social and economic benefits are the basic functions of culture,which are the two sides of cultural construction.From the perspective of theoretical logic,the unity of the"two benefits"is the strong guarantee for building a socialist modern cultural power;From the perspective of practical logic,the unity of"two benefits"is the summary of cultural construction experience since the founding of New China;From the perspective of value logic,the unity of"two benefits"is a fundamental approach to materialize the ultimate concern of Sinicized Marxism.But in reality,due to the particularity of cultural products,the inherent flaws of market economy and the imperfect cultural creation and production system mechanism,it is difficult to get the"two benefits"unified.To achieve the unity of the"two benefits",we must adhere to the development strategy that cultural construction shall match with market economic culture,integrate with the cultivation and practice of core values,and adapt to people’s cultural needs;build a high-quality culture brand and improve the cultural consumption of the society;establish a scientific evaluation system for cultural enterprises and materialize the balanced development of the"two benefits";develop various cultural resources and build tourism industries with unique characteristics.