双公平偏好下零售商主导低碳闭环供应链最优决策

Optimal Decisions of Retailer-dominated Low-carbon Closed-loop Supply Chain under Double Fairness Preferences

为了研究产品绿色度、销售努力、成员公平偏好行为三种因素对零售商主导的低碳闭环供应链定价与回收决策及系统绩效的影响,基于制造商回收模式,分别构建了制造商和零售商均无公平偏好、均具有公平偏好时的博弈模型,对比分析了这两种情形下的闭环供应链最优决策。结果表明:当制造商与零售商均具有公平偏好时,市场需求、产品绿色度、销售努力水平、废旧品回收率与系统利润都随着任一方公平偏好程度的增强而递减,且受零售商公平偏好性的影响更大;低碳闭环供应链系统的效用随着任一方公平偏好性的增强而先增后减。

To study how the green level of product,sale efforts and fairness preference of manufacturer and retailer effect the optimal decision of a retailer-dominated low-carbon CLSC,based on manufacturer recycling mode,two Stackelberg models were developed and comparably analyzed.The results show that when manufacturer or retailer exhibits fairness preferences,both of them are unfavorable to the green level and demand of product,sale efforts level,recycling rate and the profit of CLSC.The utility of the whole closed-loop supply chain system first increases then decreases as the fairness preferences of one member increases.