城市怀旧与本土意识的建构——新世纪媒介视域下的“老青岛”

The Nostalgia of City and the Construction of Local Awareness—— The “Old Qingdao” from the Perspective of Media in the New Century

新世纪以来,以报纸、杂志、文献片及影视作品等为主的媒介热衷于青岛形象的建构,引导了读者对青岛的认同。媒介视域下的“老青岛”主要集中在两方面,一是对1949年前“老青岛”的怀旧叙事;二是立足本土,建构“青岛意识”,寻找本土文化身份的认同。其中与“西方身份”相关的青岛叙述被策略性地归入“老青岛”的叙事,在“新”“老”“洋”的交叠融合中,形塑了文化多元的老青岛形象。

Since the 20th century,media such as newspapers,magazines,documentary films as well as film and television works have been keen on the construction of Qingdao’s image,which has promoted readers’recognition of Qingdao.Those media mainly focus on two aspects of the“old Qingdao”:one is the nostalgic narration of the“old Qingdao”before the founding of the People’s Republic of China;the other is to build“Qingdao awareness”based on the local culture and seek the identity to the local culture.Among them,the narration of Qingdao related to the“western identity”is strategically classified into the narration of the“old Qingdao”,creating a multi-cultural image of Qingdao in the fusion of“new”,“old”and“foreign”.