媒介融合背景下出版业的互联网思维

Internet Thinking of Publishing Industry under the Background of Media Convergence

传统媒体和新兴媒体融合发展的时代背景下,传统出版业的主体从出版者转向用户,多种媒介形态的开发与经营成为常态,出版从业者成为掌握多种新技术的多面手。包括内容思维、用户思维、社会化思维和技术思维在内的互联网思维,是出版业打破行业壁垒,实现融合发展的关键。

Under the background of convergent development of traditional and new media,the subject of traditional publishing industry has been changed from the publisher to the user,which makes the development and management become a normal status among various media forms,and makes the publishers become versatile masters of new technologies.Internet thinking,including content thinking,user thinking,social thinking and technological thinking,is the key to break the barriers of the publishing industry and achieve convergent development.