江苏省文化创意产品的包装设计问题及对策研究

THE PROBLEMS AND COUNTERMEASURES OF PACKAGING DESIGN FOR THE PRODUCTS OF JIANGSU CULTURAL CREATIVE

研究文化创意产品包装存在的问题,并提出解决对策,通过优化江苏省文化创意产品的包装设计,提升江苏省文化创意产品的品牌形象。通过实地调研、个案研究、文献资料等研究方法对江苏省内主要文化创意产品的包装设计存在的问题进行分析,主要有包装结构缺乏保护及展示功能、设计内容同质化、过度包装、批量化生产包装导致资源浪费等方面的问题,针对这些问题,提出解决方案。得到从设计科学便利的包装结构、设计内容体现江苏地方文化特色、引进3D打印定制包装、减量化设计共四个方面的解决方案。优质的包装设计能促使江苏省文化创意产品包装在销售、展示、运输等各个环节更好地保护产品,促进销售,提升文创品牌形象。

The work aims to study the problems of packaging design for the products of Jiangsu cultural creative,and put forward the countermeasures.In order to development brand image,it can improve the packaging design for the products of Jiangsu cultural creative.After reviewing relative documents,making spot investigation,in combination with case study in packaging design for the products of Jiangsu cultural creative,the meta-analysis results showed that the existing problems of lack of the protection and display function in packaging structure,homogeneity of design contents,the situation of excessive packaging and the mass production of packaging.Aiming at these problems,indicates four suggestions to design accessible packaging structure and Jiangsu cultural of design content should have characteristics,reduction and introduce 3D print for custom packaging.High quality packaging design products can not only enhance protection in various aspects such as sales link,display and convenient transportation but also development brand image to the products of cultural creative.