国产动画设计的现代化转型——以《哪吒之魔童降世》为例

MODERN TRANSFORMATION OF DOMESTIC ANIMATION DESIGN——TAKE NE ZHA AS EXAMPLE

从上海美术电影制片厂的《哪吒闹海》到《哪吒之魔童降世》的出现,历经四十载,在市场化的大背景下,国产动画设计正面临着由传统向现代转型的艰难时期,文章针对国产动画设计的现代化转型提出相关的建议和策略。重点分析了《大圣归来》《哪吒之魔童降世》《白蛇缘起》等近年来涌现的优秀动画作品。经过分析提出相关的建议和策略。《大圣归来》《哪吒之魔童降世》《白蛇缘起》等近年来涌现的优秀动画作品,他们无一例外都运用了传统神话故事的题材,但没有照搬原著,而是巧妙地运用传统元素,在原著基础上进行了再创造。

Forty years have passed since the emergence of Prince Nezha’s Triumph Against Dragon King to NeZha by Shanghai Art Film Studio.In the context of marketization,domestic animation design is facing a difficult period of transition from tradition to modernity.This paper puts forward some suggestions and strategies for the modern transformation of domestic animation design.This paper focuses on the analysis of some outstanding animation works in recent years,such as Monkey King:Hero is back,Ne Zha,White Snake.After analysis,the paper puts forward some suggestions and strategies.Monkey King:Hero Is Back,Ne Zha,and White Snake are some of the best animated works that have emerged in recent years,and they invariably make use of traditional mythological themes,but without copying the original.Instead,they skillfully used traditional elements,and recreated on the basis of the original works as a result.