大学生薪酬偏好的文化影响实证研究

An Empirical Study of Cultural Influence of College Students on Pay Preferences

依据绩效薪酬分选效应理论,基于浙江某大学596个大学生的问卷调查数据,发现大学生文化价值取向从强到弱的排序依次是水平集体主义、水平个人主义、垂直个人主义、垂直集体主义;大学生薪酬需求偏好从高到低依次为个人绩效薪酬需求、知识/技能薪酬需求、员工持股计划需求、基本薪酬、团队绩效薪酬需求.从描述统计结果看,对于绩效薪酬强度偏好,大学生的基本工资比例期望为60.77%,绩效工资比例期望为39.23%.实证研究结果表明,个人能力、文化取向、核心自我评价均显著影响绩效薪酬偏好.

In the light of the theory of the sorting effects of pay for performance,and based on the questionnaire data collected from 596 college students in the universities of Zhejiang province,the paper found that the cultural value orientation of college students was in the descending order from horizontal collectivism,horizontal individualism,vertical individualism and vertical collectivism,whereas the preferences of pay demand of college students were respectively individual pay for performance,knowledge/skill development compensation,employee stock ownership plan,basic salary,and team pay for performance.According to the descriptive statistical results,for the preferences of pay for performance intensity,the basic salary proportion expectation was 60.77%while the expectation proportion of pay for performance was 39.23%.The empirical results show that the ability,cultural orientation and core self-evaluation all significantly influence preferences of pay for performance.