利用大数据开展大学生思想政治教育的策略分析——基于组织信息处理理论

THE STRATEGIC ANALYSIS OF USING BIG DATA TO CONDUCT THE IDEOLOGICAL AND POLITICAL EDUCATION FOR COLLEGE STUDENTS BASED ON ORGANIZATIONAL INFORMATION PROCESSING THEORY

在大学生思想政治教育中引入大数据,是时代发展的必然趋势和必然选择,有助于提升教育能力与教育质量。基于组织信息处理理论,分析了高校利用大数据开展大学生思想政治教育的必要性和可操作性。同时,从四个层面分析了高校利用大数据开展大学生思想政治教育的策略:在核心层面上,必须以立德树人为根本任务,回应好“三个问题”;在宏观层面上,要着眼“需求—能力”的适配,发力三个维度;在中观层面上,要加强过程管理,抓住三个环节;在微观层面上,要探索精准教育,对接三种场景。最后,从政府和高校角度提出相关的可行性建议。

In the new era,it is inevitable to incorporate big data into the ideological and political education for college students,which helps to improve the education competence and quality.Based on organizational information processing theory,the necessity and operability to use big data are analyzed in conducting ideological and political education for college students.On this basis,the strategic analysis is carried out at multiple levels.At the core level,the fundamental task is to foster virtue through education and to respond to the three questions.At the macro level,it is necessary to focus on the adaptation between demand and capacity and to develop in the three dimensions.At the meso level,efforts should be made to strengthen process evaluation and focus on three links.At the micro level,education with precision should be explored to match the three scenarios.Suggestions are proposed from the perspective of the government as well as the universities and colleges.