重大疫情时期的网络舆情信息治理研究

RESEARCH ON INFORMATION GOVERNANCE OF NETWORK PUBLIC OPINION DURING THE MAJOR EPIDEMIC EVENT

网络舆情信息治理作为重大疫情应对工作的重要环节,关系着疫情防控效果、党和政府的公信力、人民群众的生命安全和身体健康以及社会大局稳定。重大疫情时期,人民群众对网络舆情感知与接受的聚焦性、恐慌性、非理性等特点,造成了网络舆情的敏感性、易负取向、盲从性与摇摆性等特征。这就要求应立足重大疫情时期网络舆情信息治理的特殊性与重要性,坚持网上与网下相结合、国内与国际相结合、大事与小事相结合、引导与批判相结合的舆情引导基本原则,通过对网络信息进行辨别、处理、疏通、引导和监管,构建稳健、有效的网络舆情生态。

Information governance of network public opinion,an important part to respond to a major epidemic event,is crucial to the effect of epidemic prevention and control,the credibility of the Party and the government,the safety and health of the people,and the social stability.During the major epidemic event,people's perception and acceptance of network public opinion have been focused,panic and irrational,which results in certain characteristics of sensitivity,the likelihood of negative orientation,blindness and irresolution.It is necessary to attach particularity and importance to information governance of network public opinion in response to the major epidemic event,to adhere to the basic principles of public opinion guidance,which combines online and offline activities,domestic and international events,major and minor events,guidance and criticism,and to establish a stable and effective ecology of network public opinion through identification,processing,channelling,guidance and supervision of network information.