粤语电视新闻节目口语传播风格探析

Analysis of the Oral Communication Style of Cantonese TV News Programs

粤语使用范围广泛,是拥有最多受众的方言。研究粤语电视新闻节目,可以发现其节目内容有着浓厚的岭南文化特色,而个性化口语传播通过声情并茂的沟通给受众不一样的感受。粤语电视新闻节目口语传播风格的个性化演变,是一个反映时代社会发展、文化传承和受众需求的过程。探索粤语电视新闻节目风格化口语传播的传播策略,既符合现实社会发展的需求,又延续了岭南文化的独特魅力。

Cantonese is not only widely used,but also the dialect with the largest audience.By studying the oral communication style of Cantonese TV news programs,it can be found that the program contents have unique Lingnan characteristics and bring different feelings to audiences because of the uniqueness of language.The evolution of oral communication style in Cantonese TV news programs is a process that reflects the social development,cultural inheritance and audience demand at that time.This paper analyzes the specific oral communication style of Cantonese TV news programs and the reasons for its evolution,and explores the communication strategy of stylized oral communication,which not only meets the needs of social development,but also maintain the unique charm of Lingnan culture.