智能化背景下“中国故事”叙事模式创新研究

Creative Thinking and Construction for Narrative Mode of Chinese Stories in the context of Intelligent Media

智能化加速了当下媒介化的进程,媒介技术与文化、社会之间的互动及相互依赖性日益增强,由此改变了故事创作和传播的实践方式。基于这一新的媒介场景,"中国故事"成为一个开放式的叙事空间,个体作为不同文化背景和文化模式的具身,与平台、算法、机器等非人类主体共同构筑了跨文化叙事的故事景观。故事跳脱出既往一系列的二元对立,转而观照嵌入各种网络和数据中的人及其所处的动态情境。本文以智能化及其深层机理的媒介化论述为牵引,重思故事、媒介和主体等概念,在考察故事本质、叙事主体、用户环境、叙事策略等方面变迁的基础上,结合叙事理论和计算传播原理,检视既有的中国故事叙事模式面临的挑战及其构成要素的转化,提出通过再造叙事创作流程,寻找中国故事智能化叙事模式的创新方向,即,在不断的流转、对话中开启意义交互和故事再创作的新进路,并尝试为中国故事的跨文化传播建构出一个人机交互式的智能化叙事模式。

Intelligence has accelerated the current process of mediatization.The interaction between media technology,culture and society and their interdependence have been increasingly enhanced,and thus changing the practice way of story creation and dissemination.Based on this new media scene,"Chinese story"becomes an open narrative space.Individuals,as the manifestation of different cultural backgrounds and cultural patterns,build the story landscape of cross-cultural narrative together with nonhuman subjects such as platforms,algorithms and machines.Stories jump out of a series of binary oppositions,turning to concern on the people embedded in various networks,data and their dynamic situations.Based on the traction of intelligent and the discussion on its deep mechanism,mediatization,this paper proposes a way to rethink the conceptions of story,media and subject,and examines the challenge for the existing narrative mode of Chinese story and its transformation of constituent elements based on exploring the changes of story nature,narrative subject,user environment and narrative strategy with the guide of the narrative theory and the principles of computational communication.The innovative orientation of the intelligent narrative mode of Chinese story can be found via the reconstruction of narrative creation process.New approaches for meaningful interaction and recreation of story can be developed with the continuous data transmission and human communication.An new intelligent narrative mode with the human-machine interaction for cross-cultural communication of Chinese story can thus be constructed.