地域文化视角下特色小镇文旅产业培育路径研究——以平顶山市冢头茶路小镇为例

Research on Cultural Tourism Industry Cultivation path of Characteristic Towns from the Perspective of Regional Culture——Take the Village of Zhongtou Tea Road in Pingdingshan City as an Example

文旅融合发展是推动文化型特色小镇历史保护、产业升级与人居环境建设的重要方式,因此依托小镇现有文化资源促进产业多元化发展尤为重要。文章梳理冢头镇文化资源,分析其相对优势及文旅产业存在问题,提出保护为主、旅游带动的产业总体发展思路,通过特色商业主题街、茶路景观河、文化游览路线的建设培育促进地域文化与产业协同发展,以期能为文化型小镇文旅产业培育提供有益启发和探索。

The integrated development of culture and tourism is an important way to promote the historical protection,industrial upgrading and human settlement environment construction of cultural characteristic towns.Therefore,it is particularly important to rely on the existing cultural resources of the town to promote the development of industrial diversification.The article sorts out the cultural resources of Zhongtou Town,analyzes its relative advantages and the problems of the cultural tourism industry,puts forward the protection-oriented,tourism-driven overall development of the industry,and promotes the construction and cultivation of characteristic commercial theme streets,tea road landscape rivers,and cultural tour routes.The coordinated development of regional culture and industry is expected to provide useful inspiration and exploration for the cultivation of cultural tourism industry in cultural towns.