基于地方感视角的古村落旅游受益感知研究——以山西碛口为例

Research on the Perception of Tourism Benefits of Ancient Villages Based on the Perspective of Local Sense:Taking Qikou as an example

地方感是维系人与地方的特殊纽带,为深入理解乡村旅游影响感知提供了独特的研究视角。以地方感作为理论切入点,从“业强、村美、民富”乡村振兴内涵出发,构建28项反映乡村旅游原住民受益感知指标体系,以山西碛口为案例地,运用熵权模糊综合评价法对其原住民旅游受益感知进行评价,揭示旅游在乡村保护与振兴中的作用。结果表明:(1)碛口原住民整体受益感知综合评价值为3.4654,满意度为0.4106,原住民对碛口发展旅游受益感知为满意,表明旅游对碛口保护发展产生了积极作用;(2)从产业发展、人居环境改善和村民收入3个维度满意度可见,“业强”感知最好,说明旅游成为碛口乡村发展的主导产业;“民富”感知较弱,说明旅游发展与原住民经济收益还有较大的差距;(3)原住民重视经济收益的同时也注重古村落的保护。

Local sense is a special link between people and places,which provides a unique research perspective for a deep understanding of rural tourism impact perception.In this paper,the sense of location is taken as the theoretical starting point,this paper constructs 28 index systems reflecting benefit perception of aboriginal people in ancient village tourism destinations,Taking Qikou of Shanxi Province as an example,this paper uses entropy weight fuzzy comprehensive evaluation method to evaluate the benefit perception of aboriginal tourism,and reveals the role of tourism in the protection and vitalization of ancient villages.The results show that:(1)the comprehensive evaluation value of the overall benefit perception of the indigenous people in Qikou is 3.465 4,and the satisfaction is 0.410 6.The aboriginal people are satisfied with the benefit perception of the tourism development in qikou,indicating that tourism played a positive role in the protection and development of qikou;(2)From the perspective of industrial development,human settlement environment improvement and villagers’ income satisfaction,the perception of strong industry is the best,indicating that tourism has become the leading industry in qikou rural development.The poor perception of people’s wealth indicates that there is a big gap between tourism development and aboriginal economic benefits;(3)The residents should pay attention to the protection of ancient villages as well as economic benefits.