健康中国战略下的云南省康养旅游发展路径研究

Research on the development path of Kangyang Tourism in Yunnan province under the strategy of healthy China

康养旅游作为旅游业的一种新业态、新模式,是在新形势下对旅游资源有效利用、旅游业转型升级的有益探索。基于健康中国战略背景,在对康养旅游进行理论探讨的基础上,分析云南省发展康养旅游的可行性与必要性,结果表明,云南省发展康养旅游具有较大潜力,是云南省旅游业发展的重要方向。针对目前云南省发展康养旅游产品单一、资源整合度不够、产业链不完整、先进医疗设施缺乏、康养旅游专业人才不足等问题,对云南省康养旅游发展目标、方向、重点、布局等问题进行思考,从设施、资源、产品、市场、人才5个方面提出具体策略,以推动云南省康养旅游更好、更快发展。

As a new format and mode of tourism,Kangyang tourism is an exploration of the effective using of tourism resources and the transformation and upgrading of tourism in the new situation.Based on the healthy China strategic background and the theoretical discussion of Kangyang tourism,the feasibility and necessity of developing Kangyang tourism in Yunnan province are analyzed.The results show that Yunnan province has a great development potential and Kangyang tourism is a trend in Yunnan province.According to Yunnan's current situation,which is faced with single tourism products,insufficient resource integration,incomplete industrial chain,inadequate advanced medical facilities and insufficient public health tourism professionals,we has made new thinkings from development goals,direction,emphasis,spatial layout of Yunnan's Kangyang tourism.Specific strategies are proposed from five aspects:facilities,resources,products,markets,and talents,thus to promote better and faster development of recreational tourism in Yunnan province.