视频主题对公众正向情感表达的影响研究——以武汉战“疫”纪录片为例

Research on the Influence of Video Theme on Public Positive Emotional Expression:Case Study of Wuhan War“Epidemic”Documentary

[目的/意义]分析公众正向情感表达评论中体现的视频片段包含的各个主题特征,并对各主题的影响力权值计算排序,完善新媒体平台对公众正向的舆论引导机制。[方法/过程]选取新华社在微博平台发布的武汉战疫纪录片《英雄之城》作为研究对象,对视频片段编码,归纳出多个主题。对公众评论数据进行统计分析,采用AHP层次分析法建立模型,判断出影响权重。[结果/结论]通过对影响公众正向情感表达主题权值由高到低排序,可以发现视频表达主体对公众正面情感影响力的强弱。

[Purpose/significance]The paper is to analyze the characteristics of each theme contained in the video clips reflected in the public positive emotion expression comments and calculate and sort out the influence weight of each theme so as to improve the mechanism for the new media platform to guide the public’s positive public opinion.[Method/process]The paper selects the Wuhan War Epidemic Documentary Wuhan,A City of Heroes released by Xinhua News Agency on the microblog platform as the research object encodes the video clips to generalize multiple themes carries out statistical analysis on public comment data and uses AHP analytic hierarchy process to establish a model to judge the influence weight.[Result/conclusion]The ranking of topic weights affecting public positive emotion expression from high to low could help to find the influences of the main body of video expression in public positive emotion.