全媒体时代非语言情感符号的多元化设计演变与发展

Evolution and Development of the Diversified Design of Non-verbal Emotional Symbols in the Omni-media Era

目的全媒体时代下的非语言情感符号系统因其具有的体系性强、使用性广、叙事性强、差异模糊性的特点,已融入生活中的方方面面,研究其在多领域运用的变化和发展的成因,找到非语言符号在多层次设计运用上的发展规律。方法从传播学、功能、美学理论等不同方向切入分析其发展变化的特点,以及在多平台运用案例的前后数据变化和效果进行对比。结论总结出非语言情感符号系统已从单一从属于社交平台上的可视化沟通信息,通过不断的重组赋予新的品牌效应与内涵,逐渐转变为抽象审美衍生的文化信息亦或猎奇性认知信息等内容。非语言情感符号的表现形式已从单纯的社交属性转向商业、艺术设计领域等多平台进行创新运用,并能起到帮助人们生活情感的沟通和品牌营销的作用。

The non-verbal emotional symbol system in the omni-media era has been integrated into all aspects of life due to some features,like its strong system,wide use,strong narrative,and vague difference.The work aims to study the causes of the changes and development of that in multiple fields and find the development law of non-verbal symbols in the application of diversified design.The characteristics of its development and changes were analyzed from different directions such as communication,function and aesthetic theory.In addition,the changing data and effects before and after being used on multiple platform cases were compared.It is concluded that the non-verbal emotional symbol system has gradually changed from visual communication information on a single subordinated social platform to cultural information or curiosity cognitive information derived from abstract aesthetics through continuous reorganization and endowment of new brand effect and connotation.The manifestation of non-verbal emotional symbols has shifted from purely social attributes to innovative use in commercial,art and design fields and other platforms,which can help people’s life emotion communication and brand marketing.