新型烟草制品包装设计发展趋势的探索研究

Research on The Development Trend of Packaging Design of New Tobacco Products

产品的包装是目标受众接触到产品的第一体验载体,使目标受众生成购买行为从而变为消费者。充分把握消费者的体验需求,产品的设计才能得到消费者的青睐。本文从新型烟草制品现状介绍着手,分析了包装风格的元素提炼,阐述了设计与消费者感觉器官相结合导向的设计理念,然后研究了分众消费者需求在产品包装设计上的运用,希望借此可以给新型烟草制品包装设计这片新领域研究提供一定的参考意见和借鉴作用。

Product packaging is the first experience carrier for the target audience to contact the product,which makes the target audience generate purchasing behavior and become consumers.Fully grasp the experience needs of consumers,product design can be favored by consumers.Starting from the introduction of the current situation of new tobacco products,this paper analyzes the elements extraction of packaging style,expounds the design concept of combining design with consumer sensory organs,and then studies the application of consumer demand in product packaging design,hoping to provide certain reference and reference for the research in the new field of packaging design of new tobacco products.