探讨艺术设计在包装设计中的应用

The Application of Art Design in Packaging Design Was Discussed

当今是一个追求“颜值”的时代,尤其处于当代社会消费主力军的80后、90后的年轻人,无论是他们自己的外表还是所拥有的物品,他们都力求做到精致、美丽。因此,商家对产品的宣传,不仅限于产品的本身,而对产品包装的艺术设计如雨后春笋般地提出了诸多新颖的需求。包装设计不仅要能够直观的传达产品信息,而且要实现产品与消费者之间情感交流,让消费者主观充分的感受到产品“温度”。本文从现代包装现状与存在问题切入,通过对现代包装设计原则和自身特点的说明,进一步探讨了艺术设计在现代包装设计的应用,为设计出极具强烈视觉冲击力和多元化的产品包装提供更多的思考。

Nowadays is an era of pursuing“appearance level”,especially the young people of the post-80s and post-90s who are the main force of consumption in contemporary society.No matter their appearance or the goods they own,they all strive to be delicate and beautiful.Therefore,the publicity of products is not limited to the products themselves,but also the artistic design of product packaging has mushrooming like a spring rain put forward many novel demands.Packaging design should not only convey product information intuitively,but also realize emotional communication between products and consumers,so that consumers can fully feel the product’s“temperature”subjectively.This paper starts from the present situation and existing problems of modern packaging,and further discusses the application of artistic design in modern packaging design through the description of modern packaging design principles and its own characteristics,so as to provide more thoughts for the design of product packaging with strong visual impact and diversification.