触觉下的老年果汁包装设计研究

Research on the Packaging Design of Elderly Juice Based on Tactile Sensation

随着老年人口数量的增加,现在的包装设计较少涉及到老年人特殊群体,笔者基于老年人身体状况和精神状况以及果汁饮品包装的现状分析研究的基础上,将视触觉体验方式融入到老年人果汁饮品包装中。运用视触觉相关理论以及案例对老年饮品包装设计开发起到支撑与引导,更好的处理在购买商品时老年人群会出现的问题,为老年果汁饮品包装设计提供更好的设计方向。

With the increase in the number of elderly people,the current packaging design is less involved in special groups of elderly people.Based on the analysis and research of the physical and mental conditions of the elderly and the current situation of juice beverage packaging,the author integrates the visual and tactile experience into the elderly juice drink in packaging.Using visual and tactile related theories and cases to support and guide the packaging design and development of elderly beverages,better deal with the problems that the elderly will encounter when purchasing goods,and provide better design directions for the packaging design of elderly juice beverages.