“一带一路”共建中的国际文化传播与交流合作长效机制构建

On the long-term mechanism of international cultural communication and cooperation in Belt and Road Initiative

“一带一路”倡议为新时期世界走向共赢带来了中国方案。而要实现“一带一路”倡议被他国认可与接受,就要从民心相通、文化融合、利益共享与政治互信入手。国际文化传播与交流合作是实现“一带一路”沿线各国民心相通的基础和桥梁。但当前的国际文化传播与交流合作中存在以下问题:国际文化交流与合作方面的举措有待加强,不同文化间缺少理解和共鸣,国际传播内容、形式、途径等有待创新。这些问题和相关国际文化传播理论都表明“一带一路”共建中的国际文化传播与交流合作将是一项长期的系统工程,需要长远规划,建立长效机制,通过顶层设计与扎实推进,形成国际文化传播合力;通过横向对应与同类比照,夯实国际文化传播基础;通过实现传播内容共通化、形式在地化、媒体融合化,切实提升国际文化传播效应。

The Belt and Road Initiative has brought China’s solution to the win-win trend of the world in the new era.For recognizing and acceptation of other countries in terms of Belt and Road Initiative,the government should start with people-to-people affinity,cultural integration,shared interests and political mutual trust.The cultural communication and cooperation are both the foundation and bridge for the countries along the Belt and Road Initiative.The international cultural communication and cooperation exist the following problems:the countermeasures of international cultural exchange and cooperation need to be strengthened;more understanding and resonance are asked among different cultures,so the content,form and way of international communication need further innovation.These problems and relevant theories indicate that international cultural communication and exchange cooperation in Belt and Road Initiative will be a long-term systematic project,which requires long-term planning and mechanism to form an effective force for cultural communication by top-level design and solid folk advancement and to lay a solid foundation for international cultural communication through cultural correspondence and comparison;to enhance the international communication effect with common content,localized form and integrated media.