新媒体语境下集体记忆的建构方式探究——以2020年4月4日清明公祭日为例

A Study on the Construction of Collective Memoryin the Context of New Media——Taking the Public Memorial Day on Qingming Festival, April 4 th , 2020 as an Example

为表达全国各族人民对抗击新冠肺炎疫情斗争牺牲烈士和逝世同胞的深切哀悼,中国于2020年4月4日举行全国性哀悼活动。本文即以公祭日为切入点,从新媒体下的主流媒体引领个人参与集体记忆、仪式的建立到集体记忆的内容生产三方面探讨了新媒体语境下集体记忆的建构方式。

The outbreak of the novel coronavirus at the end of 2019 is undoubtedly a huge challenge to the country and the whole world.To express all ethnic groups deep condolences to the martyrs and dead compatriots in the fight against the novel coronavirus pneumonia epidemic,China held a national mourning ceremony on April 4 th,2020.This article first clarifies the importance of collective memory,and then takes the public memorial day on April 4 th as an entry point to explore the core research issue of the construction of collective memory in the context of new media from the three aspects of mainstream media and individuals under new media,the establishment of rituals,and the content production of collective memory.