昭通苹果产业助推脱贫攻坚的经验及成效

The Experience and Effectiveness of Apple Industry in Promoting Poverty Alleviation Program in Zhaotong

昭通是云南省深度贫困地区,农村是昭通地区打赢脱贫攻坚战的主战场,苹果产业是昭通农村发展的主产业之一。通过文献收集、查阅国家及地方关于产业扶贫政策文件、实地调查的方式,对昭通苹果产业助推脱贫攻坚进行了分析。结果表明:昭通得天独厚的地理气候环境,造就了昭通苹果“肉质细腻、风味浓郁、色泽鲜艳”的品质优势。昭通苹果具有“早、甜、香、脆”特点,苹果产业助推了昭通30万人脱贫致富,已经变成果农增收致富的“金苹果”。本文阐述了昭通市委、市政府把昭通苹果发展成全国苹果的“塔尖”和打造为世界一流“绿色食品品牌”,助推脱贫攻坚的经验和做法,列举了苹果龙头企业、合作社、能人通过苹果带动辐射果农脱贫致富的典型案例,为西南冷凉高地苹果产区提供了可复制的发展模式和发展途径。

Zhaotong is a poverty-stricken area in Yunnan Province.The rural area is the main battlefield for Zhaotong to fight against poverty.The apple industry is one of the main industries for the rural development of Zhaotong.This article analyzes the contribution of Zhaotong Apple Industry to Poverty Alleviation through literature collection,consulting national and local policy documents on industrial poverty alleviation and field investigation.The results shows that Zhaotong apple have the quality advantages which are exquisite pulp,intense flavour,bright-coloured colour and luster because of the unique geographical and climatic environment in Zhaotong.The apple has the characteristics of early,sweet,aroma,and crispy.The apple industry has helped 300000 people becoming wealthy in Zhaotong.It has become a golden apple for fruit farmers to increase their income and become rich.This article elaborates the experience and practices of the municipal party committee and the municipal government in developing Zhaotong apple into the spire of the national apple and building it into a world-class green food brand to boost the fight against poverty.The typical case is cited that apple’s flagship enterprises,co-operatives,and capable people driving radiation farmers to get rich through planting apples,which provides a replicable development model and development route for the apple production areas in the cool highlands of southwest China.