旅游产业转型升级影响因素与驱动机制研究--以云南省为例

A Study on the Influencing Factors and Driving Mechanism of Tourism Industry Transformation and Upgrading—A Case Study of Yunnan Province

引入DEMATEL决策实验室法对旅游产业转型升级影响因素进行辨识并构建相应的转型升级驱动机制,在此基础上,运用灰色关联分析方法研究旅游产业转型升级驱动机制。研究表明:A级旅游景区数量、旅客周转量等14项指标对旅游产业转型升级具有关键性或重要影响;旅游消费需求变革内生动力、旅游目的地供给能力原生驱动力、管理体制与服务调控动力、科技创新支撑动力4类驱动力构成了旅游产业转型升级驱动机制;旅游需求状况、旅游供给能力各评价指标与云南省旅游产业转型升级水平关联度普遍较高,但旅游管理体制与服务、旅游科技支撑方面的部分指标与云南省旅游产业转型升级水平关联度较低。

The article introduces the DEMATEL method to identify the influencing factors of the transformation and upgrading of the tourism industry,and builds a driving mechanism for the transformation and upgrading of the tourism industry.Based on this,the article used the grey relational analysis to study the driving mechanism of the transformation and upgrading of the tourism industry in Yunnan.The research shows that:(1)The 14 indicators have a key or important impact on the transformation and upgrading of the tourism industry.(2)The driving system and mechanism for the transformation and upgrading of the tourism industry include the four types of driving forces:changing of tourism consumption demand,tourism destination supply capacity,management system and service regulation and technological innovation support.(3)The evaluation indexes of tourism demand and tourism supply capacity are generally highly correlated with the level of tourism industry transformation and upgrading in Yunnan Province.However,there are some indexes which belong to the tourism management and services system and tourism technical support that are not highly correlated with the level of tourism industry transformation and upgrading in Yunnan province.