注意力经济时代的新媒体平台转型--以B站“破圈”为例

Transformation of New Media Platform in the Age of Attention Economy——Taking the“Broken Circle”of Bilibili as an Example

注意力经济时代,人们的注意力成为最稀缺的资源,众多新媒体平台面临内容匮乏、用户流失等困境。新媒体平台唯有打破原有的运行模式,积极转型,才可能占有更多的用户注意力资源。以典型的新媒体平台B站从单一向多元化的转型为例,分析其成功之处和存在的缺陷,试为新媒体平台转型提出可行建议。

In the era of attention economy,people’s attention has become the most scarce resource,and many new media platforms are faced with difficulties such as lack of content and loss of users.Only by break⁃ing the original operation mode and actively transforming can the new media platform seize more user attention resources.Based on the typical transformation from single to multiple development of new media platform B sta⁃tion,this paper analyzes its success and defects,and tries to put forward feasible suggestions for the transforma⁃tion of new media platform.