信息化背景下“国际市场营销”课程教学模式的反思

Reflection on the Teaching Model of"International Marketing"under the Background of Information Technology

信息化时代的到来给传统教学模式带来双面影响,一方面,学生获取知识信息的渠道增加;另一方面,教学环境受到干扰,同时也对教师的权威性和教学方式提出了挑战。该文在分析教学反思内涵的基础上,对“国际市场营销”课程教学实践中存在的问题进行了分析,从合理利用以手机为载体的网络教学工具、创新教学模式、教师身份的转化几个方面分别进行了教学反思。为信息化背景下提升“国际市场营销”课程的教学效果提出了相应建议。

The arrival of the information age brings double-sided influence to the traditional teaching model.On the one hand,the channels for students to acquire knowledge and information are increasing,and on the other hand,the teaching environment is disturbed,which challenges the authority and teaching methods of teachers.Based on the analysis of the connotation of teaching reflection,through the analysis of the problems existing in the teaching practice of the course of"International Marketing",this paper makes teaching reflection from several aspects,such as the rational use of the network teaching tools with the mobile phone as the carrier,the innovation of teaching mode,and the transformation of the teacher's identity.And it gives the corresponding suggestions,in order to improve the teaching effect of the course of"International Marketing"under the background of information technology.