公共关系学多元呈现与互动式案例教学模式研究

Research on the multivariate presentation and interactive case teaching mode of public relations

案例教学是提升公共关系学教学效果的重要途径,公共关系学多元呈现与互动式案例教学模式是突破传统的"基本理论知识传授—案例印证—结论"案例教学模式的一种新尝试,要求综合运用多媒体课件演示、角色模拟展示、案例视频呈现、案例文本网络发布等多元案例呈现方式,并注重案例精选、案例呈现、案例分析、情境创设等案例教学实施环节。

Case teaching is an important way to improve the teaching effect of public relations. The multivariate presentation and interactive case teaching mode of public relations is a new attempt to break through the traditional case teaching mode of "basic theoretical knowledge imparting-case confirmation-conclusion".It requires the comprehensive use of multimedia courseware demonstration, role simulation demonstration, case video presentation, case text network publishing and other case presentation methods, and focuses on case selection, case presentation, case analysis, situation creation and other case teaching implementation links.