酒店业环保广告的有效性研究

Study on the Effectiveness of Environmental Protection Advertisement in Hotel Industry

酒店业环保广告,作为一种绿色营销形式,是酒店业适应新时代环保消费需求新型营销理念、追求健康安全的新的营销方式。本文以酒店业环保广告为研究对象,探究酒店业环保广告有效性的影响因素和优化方法,为酒店业营销人员开发环保广告、改善酒店品牌形象并提高顾客购买意愿提供理论支持。

As a kind of green marketing form, environmental protection advertisement in hotel industry is a new marketing concept and a new marketing method for hotel industry to meet the needs of environmental protection consumption in the new era and pursue health and safety. This paper takes the hotel industry environmental protection advertisement as the research object, explores the influencing factors and optimization methods of the hotel industry environmental protection advertisement effectiveness, provides the theoretical support for the hotel industry marketing personnel to develop the environmental protection advertisement, improves the hotel brand image and enhances the customer purchase intention.