传播研究的符号学范式、流派及观念

Semiotics Paradigm,Schools and Concepts of Communication Studies

国内对于传播研究的学派、范式的讨论非常多,而且受北美大众传播学研究的影响较深,但大多讨论将理论范式与学派的应然指向和实然统而论之。若回到理论分类或从分节的基础层面看,作为意义维度的传播符号学研究与信息论、控制论主导的过程性科学路径形成了有效互补,而且它为技术飞速发展背景下信息过剩与意义缺失的悖论提供了更具潜力的人文学阐释。

There are a lot of discussions on schools and paradigms of communication studies in China,and most of them are deeply influenced by North American mass communication studies.However,some discussions confuse the theoretical paradigms with schools.If we go back to the most basic meta-theoretical level,communication semiotics as a dimension of meaning research will be complementary to the process of information theory control.Moreover,the research on the dimension of significance will provide a valuable human literature interpretation of the paradox of information excess and meaning lack in the background of high speed development of media technology.