文旅融合背景下提升镇江赛珍珠名人效应的路径研究

The Tourism Value of Zhenjiang Pearl S.Buck Celebrity Effect under the Background of Cultural and Tourism Integration

文化是旅游的灵魂和重要内容,旅游是文化的载体和传递渠道。新时代背景下,文旅融合是旅游产业转型升级的必然选择,是彰显文化自信和增强文化内动力的必然途径。历史名人作为城市品牌的象征,是旅游的重要组成部分,利用其资源优势为文旅融合助力,对扩大旅游市场有推动作用。镇江历史名人众多,赛珍珠是其中具有重要影响力的代表,她影响了几代美国人对中国的印象,是近代镇江享誉世界的历史文化名人,对镇江提升城市知名度、提升地域文化内涵、突出地域特色、发展镇江旅游具有不可替代的作用。随着文化旅游体制的融合,赛珍珠作为镇江文化符号的旅游价值愈加凸显。从赛珍珠名人效应的旅游价值着手,结合赛珍珠旅游资源目前存在的问题提出对策,鉴此推进镇江文旅融合新发展。

Culture is the soul and important content of tourism,and tourism is the carrier and transmission channel of culture.Under the background of the new era,the integration of culture and tourism is the necessity choice of the transformation and upgrading of the tourism industry,as well as the necessity of displaying cultural confidence and enhancing the dynamic force within the culture.Historical celebrities,as the symbols of city brands,are an important part of tourism.They can make use of their resource advantages to facilitate the integration of culture and tourism,which can promote the expansion of tourism market.Zhenjiang numerous historical celebrities,Pearl S.Buck is one of the most influential representatives,she influenced generations of Americans impression of China,she is a modern Zhenjiang world-famous historical and cultural celebrities,promotion of Zhenjiang city awareness,enhance the connotation of regional culture,highlight the local characteristics and the development of global tourism in Zhenjiang has an irreplaceable role.With the integration of cultural tourism system,the tourism value of Pearl S.Buck as a cultural symbol of Zhenjiang becomes more and more obvious.Starting from the value of Pearl S.Buck’s celebrity effect,in order to promote the new development of Zhenjiang cultural and tourism integration.