智能媒体新闻生产的叙事融合研究

Research on Narrative Integration of Intelligent Media News Production

智能媒体时代,数据、场景、游戏等新的叙事话语形式得到广泛应用,这大大丰富了智能媒体新闻的产出样态。较之传统新闻生产,智能媒体新闻的叙事手段更加多样、叙事手法更为多元、叙事视角更加多维,其叙事的融合趋势也愈发明显。究其根底,当前应用不同媒介技术的智能媒体新闻在叙事表现形式上的多样化不能遮蔽新闻生产的本质目的。由此,研究基于事实生产的广义上的智能媒体新闻作品,从叙事主体融合、叙事话语融合、叙事结构融合三个维度出发,结合直播新闻、数据新闻、机器新闻、虚拟现实/增强现实新闻、新闻游戏等智能媒体新闻的叙事新形式,分析指出智能媒体新闻在生产领域的叙事融合形态已经初步显现,并探讨融合叙事的实践逻辑和现实意义。

The era of intelligent media relies on the rapid development of intelligent media technology.Data,scenes,games and other new forms of narrative discourse have been widely used,which greatly enriched the output of intelligent media news.Compared with the traditional news production,intelligent media news has more diversified narrative means,more diversified narrative techniques,and more multi-dimensional narrative perspectives,and its narrative integration trend is more obvious.At present,the diversity of the narrative forms of intelligent media news,which is based on different media technologies,cannot cover the essential purpose of news production.Therefore,this paper studies the broad sense of intelligent media news works based on fact production,starting from the three dimensions of narrative subject integration,narrative discourse integration and narrative structure fusion,and combining with the new narrative forms of intelligent media news,such as live news,data news,machine news,virtual reality/augmented reality news,news games,etc.,It analyzes and points out the narration of intelligent media news in the production field.This paper discusses the practical logic and practical significance of narrative fusion.