2010-2019年中国电影经济市场集中度研究

Research on the Market Concentration of China’s Film Economy in 2010—2019

当前,全球电影市场基本保持着稳定增长的态势,进入"白银时代"。然而,目前对中国电影经济的时空集聚程度和变化的研究有限。因此,本文基于相关电影经济数据,对中国电影经济的时空集聚进行了探索性分析。结果表明:(1)中国电影经济的省级市场结构整体属于寡占Ⅳ型,而城市电影经济的市场结构则基本属于低集中竞争型;(2)中国主要电影院线的市场结构整体属于寡占Ⅳ型,月度和主要档期电影经济也基本常年呈寡占Ⅳ型,有较明显的市场寡占性;(3)中国电影经济的市场集中度呈现出"省级寡占、城市竞争,院线和时间分布均寡占"的时空特点。

At present,the global film market is basically maintaining a stable growth trend,entering a "Silver Age".However,studies on the spatial and temporal concentration and evolution of Chinese film economy are limited.Hence,this paper employs related film economic data to conduct an exploratory research on the temporal and spatial evolution of Chinese film economy.The results indicate that:(1) China’s film economy has a certain degree of concentration at the provincial level with the oligopoly type IV,while at the urban level,the overall market structure is basically low-concentrated competition;(2) China’s cinema lines have certain industry concentration with the oligopoly type IV appears often,which is the same with China’s monthly film economy and at the timeline level;(3) the market concentration of China’s film economy reveals the characteristics of "provincial oligopoly but urban competition,oligopoly distribution in cinema lines and timeline".