从“饭圈”文化看创造力经济的未来

Looking into the Future of Creative Economy from the Perspective of the"Fans Circle"Culture

粉丝文化是人类自觉进化过程中一种普遍性的文化建构现象。如今,粉丝社交圈——"饭圈"在互联网和娱乐经济的助推下,可能形成朝宗教化狂热方向发展的社会亚文化潮流,触及国家社会宏观治理。从文化经济学特定视角分析,由信念凝聚的前现代"饭圈"进入工业化的现代社会之后,其文化经济效应主要表现为注意力经济特征。研究发现,创造力给"饭圈"文化带来无限生机,借力文化经济的开放发展,发达的互联网数字技术与创意经济将推动创意领袖进入"饭圈"文化的中心舞台,"饭圈"的注意力经济模式向创造力经济模式转型的趋势会不断显现。由此,可以有效纠偏低幼、无理性等劣质"饭圈"文化,让创造力经济在注意力经济的土壤上茁壮成长,实现"饭圈"的文化经济良性循环和可持续发展。

The fans culture is a universal cultural construction phenomenon in the process of human conscious evolution.Nowadays,with the support of the Internet and entertainment economy,the fans community or fans circle may start a sub-cultural trend towards religious fanaticism,affecting the national macro social governance.From the specific perspective of cultural economics,after the pre-modern faith-based"fans circle"has entered the industrialized modern society,its cultural and economic effects mainly show the characteristics of attention economy.The study finds that creativity brings infinite vitality to the"fans circle"culture.As long as the openness of the cultural economy is maintained,the developed Internet digital technology and creative economy will prompt the creative leaders to enter the central stage of"fans circle"culture,and a trend of transforming from the attention economy mode to the creative economy mode will emerge.In this way,we can address the inferior parts of the"fans circle"culture such as excessively young fans and irrational behaviors,let the creative economy thrive on the soil of attention economy,and realize a virtuous cycle and sustainable development of the"fans circle"cultural economy.