基于品牌生态学的时尚品牌发展宏观环境要素分析

Ecological macro factors analysis of fashion brands

当下皮革行业运行持续低潮时间较长,很多企业信心不足或感到迷茫。以现代生态学的环境因素为模型,模拟分析皮革行业时尚品牌生长环境的构成、要素、各要素的功能作用。研究各个宏观环境因素与品牌本身的相互影响,并尝试形成初步的理论系统和分析方法。对行业品牌宏观环境进行剖析,通过国别和不同历史阶段的对比,总结我国品牌自身的优势和条件。希望行业企业能够认清形势,提振信心。

At present,the leather industry has been running for a long period,and many enterprises are lack of confidence or confused.Taking the environmental factors of modern ecology as an example,the composition,elements,and functional functions of the growth environment of fashion brands in the leather industry was simulated and analyzed.The interaction between various macro environmental factors and the brand itself were studied,thus trying to form a preliminary theoretical system and analysis method.The macro environment of the industry brand was analyzed,and the advantages and conditions of China’s brands through country comparison and different historical stages were summarized.It is hoped that industry companies can recognize the situation and boost confidence.