面向用户体验的餐饮门店服务设计研究

RESEARCH ON SERVICE DESIGN OF CATERING STORES ORIENTED TO USEREXPERIENCE

本文以餐饮门店的用户体验提升为研究目的,借助定性和定量数据分析获得用户画像,并绘制出服务蓝图,进一步分析用户的心理诉求及体验感受,明确服务触点。本文研究基于对现有用户体验分析的结果,提出餐饮门店服务设计的优化流程和具体优化内容,并以现有餐饮门店的实证分析为例证,力图为提升和优化餐饮门店服务设计提供一些可供借鉴的方法指导。

This article takes the user experience improvement of catering stores as the research purpose,uses qualitative and quantitative data analysis to obtain user portraits,and draws a service blueprint,further analyzes users'psychological demands and experience,and clarifies service points.Based on the results of the existing user experience analysis,the research puts forward the optimization process and specific optimization content of catering store service design,and uses the empirical analysis of existing catering stores as an example,and strives to provide some references for improving and optimizing the service design of catering stores Method guidance.