阳朔西街商铺招牌图文互动关系与整合意义构建

Image-Text Interactional Relation and Intersemiotic Complementarity of Yangshuo West Street’s Commercial Shop Signs

基于多模态话语关系与符际互补意义理论,分析阳朔西街商铺招牌,发现144个语料中存在互补关系、冲突关系、交叉关系、内包关系和独立关系等五大图文互动关系。从图文整合意义构建来看,每一个关系的概念整合意义因语义存在差别,组篇整合意义因不同互动关系和社会文化产生不同的解读方式,但各个关系的互动整合意义都是加强语气和态度一致。

Based on multimodal discourse relation and intersemiotic complementarity theory,this paper analyzed Yangshuo West Street's commercial shop signs,and found that there existed five interactional relations for constructing completed meaning,such as complementarity,conflict,intersect,endocyst,and independence in the 144 shop signs.The result also showed that ideational intersemiotic complementarity of each relation had difference for its semantics.Compositional intersemotic complementarity of them was explained by different a ways as different interactional relations and social cultures.But interpersonal intersemiotic complementarity of them all was the reinforcement of mood and attitudinal congruence.All of these illustrated the internal features that emerge image-text relation,and in nature revealed deep meaning construction of multimodal discourse.