短视频社交平台对营销方式的影响研究

The Research Regarding How the Short Video Social Platform Affected Marketing Strategies

随着数字经济时代的来临,我国短视频社交平台迅猛发展。特别是在2020年新冠疫情肆虐的特殊背景下,短视频直播带货热潮持续升温,甚至成为当下众多企业营销传播的流行方式。短视频社交平台的发展,改变了以往的营销方式,为企业营销提供了优质的平台和渠道。文章通过对现有的短视频社交平台上的企业营销方式进行分析,梳理短视频社交平台营销给企业营销方式带来的影响,并为企业利用短视频社交平台营销提出建议。

During this digital economy era,the short video social platform in China has been growing dramatically.Especially under the special circumstances in 2020,with the Covid-19 pandemic raging,live stream on short video platforms has become increasingly popular,and it even becomes to a trendy way for many companies to promote their businesses.The developing of the short video social platform has changed traditional marketing strategies,it provides better platforms and more convenience channels to different businesses for the purpose of marketing.This article will discuss the impact that it brought to the businesses by analyzing the existing marketing strategies in associate with the short video social platform,and will give suggestions and advices to companies regarding the use of such platforms to promote and marketing businesses.