农业会展生态系统中会展主办与农业企业演化博弈分析

Evolution Game Analysis of Exhibition Organizers and Agricultural Enterprises in Agricultural Exhibition Ecosystem

为了探索农业会展生态系统中会展主办与农业企业双方的动态合作问题,通过演化博弈分析方法,构建了会展主办与农业企业的演化博弈模型。结果表明:会展主办与农业企业的合作行为策略受到初始支付矩阵及预期收益增量、合作成本、临时退出损失、违约金及政府补贴等参数影响,并在演化中会产生多种状态;在农业会展生态系统构建中,需要双方长期共同协作,以形成长久稳定的合作策略;地方政府应对会展主办与农业企业合作行为进行补贴机制,以促农业会展发展。

In order to explore the issue of dynamic cooperation between exhibition sponsoring and agricultural enterprises in the agricultural exhibition ecosystem,an evolutionary game model between exhibition sponsoring and agricultural enterprises was constructed through evolutionary game analysis.In the agricultural exhibition ecosystem,exhibition hosting is the producer,and agricultural enterprises as consumers are the two most important subjects.Aiming at the dynamic cooperation between the two parties in agricultural exhibitions,an evolutionary game model between exhibition hosting and agricultural enterprises was constructed.The research results showed that the cooperative behavior strategy of exhibition organizers and agricultural enterprises was affected by the initial payment matrix and expected increase in income,cooperation costs,temporary exit losses,liquidated damages and government subsidies,and will produce multiple states in the evolution.The construction of the agricultural exhibition ecosystem requires long-term cooperation between the two parties to form a long-term and stable cooperation strategy,the local government should provide a subsidy mechanism for the cooperation between exhibition sponsors and agricultural enterprises to promote the development of agricultural exhibitions.