基于百度指数的江苏5A级旅游景区网络关注人群特征及营销策略研究

Network Focus Group Characteristics and Marketing Strategy of 5A Scenic Spots in Jiangsu Based on Baidu Index

百度指数可以发现消费人群对某一景区搜索关注的情况,通过百度指数的"人群画像"功能,统计分析了2015—2019年江苏省5A级旅游景区网络关注人群的地域分布、年龄特征和性别结构,并从区域旅游市场、目标客源市场、智慧景区等方面提出重点区域消费人群和智慧旅游景区营销策略,为江苏旅游景区发展提供旅游客源地的分布、特征及营销策略的参考。

It can be found that consumers pay attention to search in a certain scenic spot by Baidu Index.Through the"crowd portrait"function of Baidu Index,this paper statistically analyzes the geographical distribution,age characteristics and gender structure of the network of 5A scenic spots in Jiangsu Province from 2015 to 2019,and puts forward the marketing strategies for key regional tourism groups and smart tourist attractions from the aspects of regional tourism market,target source market,smart scenic spots,etc.,which provides reference for the development of tourist attractions in Jiangsu Province.