基于网络文本分析的郑州市旅游形象感知研究

Research on Zhengzhou Tourism Image Perception Based on Web Text Analysis

以网络游记文本为原始数据资料,运用扎根理论,借助ROST CM6软件,从认知形象、情感形象和总体形象三个维度对郑州市旅游感知形象进行分析。结果表明,郑州市游客感知形象分析系统包括旅游吸引物、配套设施服务、旅游环境3个一级类目,可细分为16个具体范畴;游客感知的积极因素以人文景观、历史文化为主,消极感知则主要集中在景区管理和配套设施服务;总体来说,以积极情感为主,且游客对郑州总体感知形象较好,重游意愿较高。

Based on the web text,combined with the grounded theory and ROST CM6 software,this paper analyzes Zhengzhou’s tourism perception image from three dimensions of cognitive image,emotional image and overall image.The results show that the tourist perception image analysis system of Zhengzhou City includes three primary categories of tourist attractions,facility service and tourism environment,which can be subdivided into 16 specific categories.The positive factors of tourist perception are human landscape and historical culture,while the negative ones are mainly focused on the management of scenic spots and the service of supporting facilities.In general,positive emotions are dominant,and tourists have a better perception of Zhengzhou’s overall image and a higher willingness to revisit.