摘要
本文通过文献资料法,对电子竞技赛事内涵进行归纳描述,总结我国电子竞技赛事的主要形式、我国电子竞技赛事的举办现状、我国电子竞技赛事的发展趋势及我国电子竞技赛事的关注度的现状,发现我国电子竞技赛事发展所面临的困境。针对我国电子竞技赛事的发展提出以下建议:(1)推进社会认可进程;(2)加大政策支持,规范赛事体系;(3)加强宣传力度。通过本文对我国电子竞技赛事推广策略现状有更清楚的认识,有利于分析这个产业发展的特点,最终为整个体育产业的更好发展提供参考。
In this paper,the connotation of e-sports events is summarized and described by means of literature.Summarize the main forms of e-sports events in China,the current situation of e-sports events in China,the development trend of e-sports events in China and the current situation of the attention of e-sports events in China.Find out the dilemma of e-sports development in China.According to the development of e-sports in China,the following suggestions are put forward:(1)promote the process of social recognition;(2)increase policy support and standardize the competition system;(3)strengthening publicity.This paper has a clearer understanding of the current situation of the promotion strategy of e-sports events in China,which is conducive to the analysis of the characteristics of the development of this industry,and finally provides a reference for the better development of the whole sports industry.
作者
师嘉俊
边加斌
张姣姣
SHI Jiajun;BIAN Jiabin;ZHANG Jiaojiao(School of physical education,Yanshan University,Qinhuangdao,Hebei Province,066000;Zhengzhou University of Science and Technology,Zhengzhou,Henan Province,450064 China;College of physical education,Tianjin Normal University,Tianjin,300387 China)
出处
《当代体育科技》
2020年第27期232-234,237,共4页
Contemporary Sports Technology
关键词
电子竞技赛事
推广
困境
策略
E-sports events
Promotion
Dilemma
Strategy
