新媒体时代高校网络舆情监管模式的新探索

New Exploration on the Supervision Mode of University Network Public Opinion in the New Media Era

新媒体时代,网络舆情的产生与放大变得更为简单和容易,面对新情况新问题,高校网络舆情管理必须适应新形势需要,进一步采取应对措施以提高管理效率。文章从大学生主体视角出发,分析了新媒体环境下校园网络舆情的主体行为特征、形成特点和存在的不足,提出要充分发挥学生主体在校园网络舆情管理中的职能,构建以大学生为主体的高校网络舆情监管模式。

In the new media era,the generation and amplification of online public opinions has become simpler and easier.In the face of new situations and new problems,the management of online public opinions in colleges and universities must adapt to the needs of the new situation and further take countermeasures to improve the management efficiency.According to the characteristics of university network public opinion,combined with the characteristics of college students'network public opinion behavior,this paper puts forward the construction of network public opinion supervision mode with college students as the main body so as to give full play to the function of students'main body in the management of campus network public opinion.From the perspective of college students as the main body,this paper analyzes the main behavior characteristics,formation characteristics and shortcomings of campus network public opinion under the new media environment,and puts forward the supervision mode of university network public opinion composed of the organization and leadership of campus public opinion,team building,collection and disposal,and information interaction.The mode,of certain guidance and feasibility,has functioned as a new theoretical and practical exploration on effective response to university network public opinion.