基于油茶产业发展的旅游模式研究

Research on Tourism Model Based on the Development of Camellia Oleifera Industry

油茶(Camellia oleifera Abel.)是我国重要的木本油料植物,也是国家政策支持的林业扶贫主要树种。以油茶观赏价值为主要研究对象,探讨油茶产业新型模式,对促进油茶产业发展具有积极作用。阐述了油茶种植历史、自然分布及开发利用现状,从油茶的旅游开发价值和旅游业发展优势的角度,分析了油茶的经济、生态和观赏价值,以及旅游业为油茶产业发展提供的机遇和经济效益;提出了旅游开发中应遵循的生态文化保护、可持续发展、经济性和特色化原则,以及“自然+人文”、体验式农业休闲、农业科普等旅游模式;阐明了政府为“策划者”、企业为“掌舵者”、农户为“水手”的经营管理模式内涵,同时提出以市场需求为导向、发掘传统油茶文化、加强产业宣传、创新营销战略、落实政府鼓励政策等建议。通过分析、研究,以期为油茶产业高质量发展提供科学参考。

Camellia oleifera Abel.is an important woody oil plant in China,and it is also the main tree species supported by the national policy.Taking the ornamental value of C.oleifera as the main research object,this paper discusses a new pattern of C.oleifera industry,which plays a positive effect on promoting the development of C.oleifera industry.This paper introduces the planting history,natural distribution,development and utilization status of C.oleifera.From the perspective of tourism development value and tourism development advantage of C.oleifera,the study analyzes the economic,ecological and ornamental value of C.oleifera,as well as the opportunities and economic benefits provided by tourism for the development of the industry.It puts forward the principles of ecological culture protection,sustainable development,economy and characteristic in tourism development,and proposes tourism modes such as"nature+humanity",experiential agricultural leisure and agricultural science popularization.It illustrates the connotation of the operation and management mode of the government as the"planner",enterprises as the"helmsman",farmers as the"sailor",and puts forward some suggestions such as taking the market demand as the guidance,exploring the traditional C.oleifera culture,strengthening the industrial publicity,innovating the marketing strategy,implementing the government′s incentive policies.It is expected to provide scientific reference for the high-quality development of C.oleifera industry through the research.