衡山县农产品品牌建设现状和发展策略

Current Situation and Development Strategy of Agricultural Products Brand Construction in Hengshan County

通过分析衡山县自然和社会环境条件以及农产品品牌建设的现状,提出了农产品品牌建设的策略。首先,通过查询档案数据,全面了解了衡山县自然资源和社会环境条件的优劣势。其次,通过走访调研和归纳总结,探讨了“衡山寿米”“衡山黄鸡”“衡山白茶”“衡山席草”和“中药饮片”五大代表性农产品品牌建设的现状。最后,分析了加快农产品品牌建设的策略,并提出了拓宽品牌建设资源、健全农业技术服务体系、完善监管体系与搭建网络平台、注重产品延伸和文化设计等品牌建设策略,可为衡山县农产品品牌建设提供参考。

Through the analysis of natural and social environment conditions and the current situation of agricultural products brand construction,the paper puts forward the strategy of brand building of agricultural products.First,through the inquiry of the file data,we have fully understood the advantages and disadvantages of the natural resources and social environment conditions in Hengshan County.Secondly,through the investigation and summary,the paper discusses the current situation of the five representative agricultural products brand construction,namely“Hengshan Shoumi”,“Hengshan Yellow Chicken”,“Hengshan White Tea”,“Hengshan Mat Grass”and“Traditional Chinese Medicine Decoction Pieces”.Finally,the paper analyzes the strategies of accelerating the brand construction of agricultural products,and puts forward the brand construction strategies such as broadening brand construction resources,perfecting agricultural technology service system,perfecting supervision system and building network platform,paying attention to product extension and cultural design,which can provide reference for the construction of agricultural product brand in Hengshan County.