全域旅游背景下连云港旅游竞争力提升策略——基于游客视角的分析

On the Strategies of Enhancing Lianyungang Tourism Competitiveness under the Background of All-for-one Tourism--Analysis from the Perspective of Tourists

连云港市旅游发展潜力大,但竞争力有待提高。为满足旅游个性化、散客化、自驾化、多元化需求,连云港可以采取以下策略:完善特色旅游产品体系,提高旅游产品竞争力;打造智慧旅游业态,提高旅游创新竞争力;完善旅游交通体系,提升旅游服务竞争力;构筑安全保障体系,提升旅游环境保障竞争力。

With the rapid development of tourism economy and continuous advancement of industrial upgrading,competition in tourism market has become increasingly fierce.Although Lianyungang has great potential for tourism development,its competitiveness needs improving.In order to meet the individualized,FIT,self-driving,and diversified needs of tourism,the following measures are proposed to enhance the competitiveness of urban tourism:Improving the core attraction of tourism,creating a special tourism product system,and enhancing the competitiveness of tourism products;Improving the level of tourism information service,creating a smart operational type of tourism,and enhancing the tourism innovation competitiveness;Perfecting the tourism transportation system and enhancing the competitiveness of urban tourism services;Constructing a tourism security guarantee system and enhancing the competitiveness of environmental protection for tourism.