大学校园抖音火爆现象审思与行为引导

Reflections on the Popularity of Tiktok on University Campus and Behavioral Guidance

抖音短视频凭借其创新的制作理念、多元的视频内容、优越的交互体验等特色迅速赢得大学生的青睐,大学校园抖音火爆现象愈演愈烈。但是抖音短视频在丰富大学生校园生活的同时,其中一些不符合当代主流价值的内容对大学生价值观念产生了重大影响,使大学生受到负面价值观的“污染”,对高校开展大学生思想政治教育带来挑战。面对挑战,应坚持正确价值引领,提高传播质量;加强科学管理,实现传播方式的合理控制;凝聚传播主体合力,丰富完善创作模式,从而发挥抖音短视频在大学生思想政治教育中的积极作用,提升思想政治教育效度。

Video clips on Tiktok quickly gain the favor of college students with its creative designing concept,multiple contents and excellent interactive experience.This phenomenon is becoming more and more serious.Some contents against the mainstream values in the video clips intangibly affect college students′values while enriching their life,and even bring challenges to ideological and political education in colleges and universities due to their"polluted"negative values.Facing the situation,the article proposed to adhere to correct value guidance and improve communication quality,to strengthen scientific management and achieve rational control of communication method,and to crystallize the subjective resultant force,in order to exert the positive role of the video clips on Tiktok in the ideological and political education for the students and promote its efficacy.