摘要
定制化健康传播促进健康生活方式,不仅可覆盖大量受众,而且效果显著。本文介绍了实现定制化健康传播的三种策略,简要回顾其效果,并提出定制化健康传播的结构模型和研究展望。
Customized health communication promotes healthy lifestyle,not only can cover a large number of audiences,but also has remarkable effect.This paper introduces three strategies to realize customized health communication,reviews its effect briefly,and puts forward the structural model and research prospect of customized health communication.
作者
刘宇伟
张瑜
Liu Yuwei;Zhang Yu(Business School of Yangzhou University,Yangzhou 225009,China;School of Nursing,Yangzhou University,Yangzhou 225009,China)
出处
《健康教育与健康促进》
2020年第5期530-533,共4页
Health Education and Health Promotion
基金
国家自然科学基金面上项目(71273222)。
关键词
健康传播
定制化
生活方式变化
慢病管理
Health communication
Customization
Lifestyle change
Chronic disease management
