自媒体时代公共卫生事件中“沉默的螺旋”理论适用性探析

Analysis on the Applicability of the“Spiral of Silence”Theory in Public Health Incidents in the Era of Self-Media

重大卫生事件随着新冠疫情的暴发成为舆情关注的焦点,在自媒体加持下的网络群体传播也因话题领域、言论自由程度及言论发表的便捷性有了新时期的变化。存在于大众传播领域的“沉默的螺旋”在当今舆情复杂诡变的时代也有了部分程度的体现与变化。本文通过对重大公共卫生事件中“沉默的螺旋”理论适用性的研究来梳理出合理健康引导舆论的重要原则。

With the outbreak of the Covid-19,major health incidents have become the focus of public opinions.Online group communication under the blessing of self-media has also undergone a new era of changes due to the topic area,the degree of freedom of speech and the convenience of speech.The“Spiral of Silent”that exists in the mass communication has also undergone partial changes in the complex public opinions.This article uses the research on the applicability of the“Spiral of Silence”theory in major public health incidents to sort out important principles for rationally guiding public opinions.