衡水董仲舒文化旅游资源开发研究

On the Development of Cultural Tourism Resources of Dong Zhongshu in Hengshui

对历史文化资源的利用不够充分是造成旅游经济发展相对滞后的重要原因。董仲舒是衡水重要的旅游文化资源,建设董子故里文旅项目,充分挖掘利用董仲舒文化资源,走文旅融合之路,是发展衡水旅游经济的重要途径。主要策略如下:优化文旅线路,扩充自然人文外延;注入生态思想内涵,强化“绿水青山”主题;突出勤学精神,发展书院文化;挖掘董子养生思想,开拓康养文化旅游;配合扶贫攻坚战略,推进美丽乡村建设。

The insufficient use of historical and cultural resources is an important reason for the relatively lagging development of tourism economy.Dong Zhongshu is an important tourism cultural resource in Hengshui,so it is a crucial way to develop the tourism economy of his hometown by constructing the cultural tourism project,making full use of the cultural resources of him and taking the road of cultural tourism integration.And the main strategies include optimizing the cultural and tourism routes to expand the extension of nature and culture,injecting ecological connotation to strengthen the theme of“green water and green mountains”,highlighting the spirit of diligence to develop academy culture,excavating his thoughts of health preservation to explore cultural tourism for health wellness and cooperating with the poverty alleviation strategy to promote the construction of beautiful villages.